Here's how I generated 127 partner referrals in the last 14 days. First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate! Think, Reese Peanut Butter Cups of partner marketing. To get tactical... 1️⃣ I started with my CRM data / account contacts list / social network and evaulated 2️⃣ My partner's CRM data / account contacts list / social networks 3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like 4️⃣ We enrolled and empowered account owners / trusted agents / influencers 5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent 6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)

If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years. If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

A successful lead follow-up operation is like onions - it has many layers. I developed this lead follow-up framework specifically for purchased leads from lead generation sites for everyone to systematically cut through Gmail delivery issues and increase meetings per message sent. Do you want a 56% open rate, 40% Gmail open rate, and 6% meeting conversion rate? You can use my system for Purchased Lead follow-up for free here. I developed the system based on thousands of message tests I've worked with on Makesbridge and Salesforce over the past 12 years. During this time, I've paid close attention to the levers and apps that make messaging more effective. Suppose you want your purchased lead follow-up system to convert more customers or get you into contention. Here are three layers and questions you need to ask yourself regarding your plan. 1. Gmail Reputation Building: Are you having delivery issues? If they don't get your email, nothing else matters. Use personalized mailto links that auto-create reply message subjects and personalize their responses. More replies translate to an improved reputation. 2. Psychology of Convenience: Do you personalize meeting times in preset message replies? Increase leads' motivation to respond by merging the person's complete contact information, meeting time, and agenda information in the lead's response email. 3. Speed: Are you sending messages in under 5 Minutes regardless of data source? Reach out to all leads from all your digital ads, landing pages, purchased data feeds, and third-party call centers within 5 minutes. In your first message, always talk about their urgent pain points, the desired gains you help them achieve, and the use cases.

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If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years. If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

This playbook completely automates the process of scheduling meetings with new Pipedrive Leads and takes them through an omni-channel marketing automation system for lead nurture and sales follow-up. Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale digital marketing. Ehsan's and his team honed their understanding of email marketing, managing email delivery issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years. If you need a tried and tested nurture sequence for your Pipedrive Leads, try this Playbook for 30 days to boost your email delivery performance, test MMS, and increase ROI.