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local.london
.readystack.
The Dawn of Economy Platforms and Our $540 Billion Blue Ocean Opportunity
Over the past two years Jay McBain of Canalys and Scott Brinker at HubSpot have written much about the emergence of connected ecosystems and agile app stack compositions. Jay predicts fortunes will come to Economy Platform Constructors, a mega-sized category whose leaders could be worth trillions. As a .readystack.local partner you become part of a high-growth Blue Ocean enterprise poised to profit from Jay's forecast.
An Economy Platform is a manifest bundling of economic dynamics. An expansive agile commercial community. Customers, emerging opportunities, product innovation, production, go-to-market operations, channel management, customer success, mutual financial reliance, and distributed prosperity are hosted in a private ecosystem.
.readystack.OS is a BPaaS Economy Platform OS developed to uniformly platform three sectors of the SaaS ecosystem that are in a disruption-friendly state. SMBs and Non-Profits, their business consultants, and PLG SaaS companies seeking partners in the ecosystem economy. All of them are searching for something that represents the ideals of speed, convenience, price, profit, and sustainability. Hence it is our mission to be that something. To be the "Zapier of Partner Ecosystems". We will work together to build our global network of .local partnerships and shape the easiest, breeziest technology and service middleware marketplace. This encapsulates our Blue Ocean strategy.
Three Transformational Inflection Points to Drive Us Forward
1.) SMB and Non-Profits: They are mindfully de-platforming from solutions to reduce IT and admin expenses. See the Salesforce Use case below. They also have a growing preference to work on specialized apps and push discrete rules-based data exchange towards the background. And in response to both conditions they adopt Shadow IT practices that create security, functional overlap, and administrative issues.
2.) Fractional Executive Marketplace: Current economic conditions, remote work, off-shoring, and Gen-Z's preference for fractional work have increased competition, put pressure on hourly rates, and seed uncertainty. .local BPaaS partnerships are the way forward with four new PLG ARR income streams, 90% EBITDA, seven-year retention, and 360° coverage over client needs.
3.) SaaS Partner Ecosystems: Ecosystem conversations are sharply trending, partnership staff are tuning in seminars, and making connections. We see a clear need to "SaaSify" SaaS Partnerships. A way to seamlessly execute joint PLG and monitor OKRs across the discovery, start, activate, convert, and scale stages. In our vision, we centralize traffic building, affiliate marketing, onboarding, customer success, funnel velocity and channel remittance. Our USP to ISV Partnerships lies within our ability to operationalize the motions that transform yesterday's written agreements into tomorrow's results. We are the PLG version of Superglue's Sales Led BPaaS. Like them, we grab conversions from large to long-tail partnerships with equal effort and expense.
Thanks for exploring,
Linkon and Jay
readystack.london
Partner Webinar Attendance - London
Updated:
3/29/24
Here's how I generated 127 partner referrals in the last 14 days.
First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate!
Think, Reese Peanut Butter Cups of partner marketing.
To get tactical...
1️⃣ I started with my CRM data / account contacts list / social network and evaulated
2️⃣ My partner's CRM data / account contacts list / social networks
3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like
4️⃣ We enrolled and empowered account owners / trusted agents / influencers
5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent
6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)
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Find Partners to Drive Sales - Zapier Ecosystem
Updated:
3/28/24
Here's how I generated 127 partner referrals in the last 14 days.
First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate!
Think, Reese Peanut Butter Cups of partner marketing.
To get tactical...
1️⃣ I started with my CRM data / account contacts list / social network and evaulated
2️⃣ My partner's CRM data / account contacts list / social networks
3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like
4️⃣ We enrolled and empowered account owners / trusted agents / influencers
5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent
6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)
SaaS Go-To-Market Launch
Updated:
3/14/24
Are you a SaaS founder who wants to accelerate your path to product-market fit and the next stage of growth? If so, you might be interested in the SaaS Go-To-Market Program, a comprehensive and practical program that will help you create and execute a growth strategy that works for your business.
The program consists of three phases: the GTM Blueprint, the GTM Execution, and the GTM Scale.
Each phase covers different aspects of the SaaS growth process, such as defining your ideal customer profile, creating your value proposition, building your sales and marketing funnel, optimizing your product, and scaling your team and operations. The program also offers access to a community of SaaS founders, weekly coaching sessions, and exclusive resources and tools.
Lead Conversion Flow for B2B and B2C
Updated:
3/14/24
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences.
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Email is crowded!
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If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.