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Peter Van Schaack
Director of Growth Marketing (SaaS)
Waterfield Tech
Over 15 years of experience in marketing has helped me create business value through customer acquisition and retention.
Specialized in marketing technology, product positioning, and branding, and have a proven track record of identifying market gaps and delivering innovative customer experiences and solutions.
Also skilled in data analytics, digital marketing strategy, content creation, and revenue growth.
As a seasoned leader, prioritize problem-solving for maximum business impact, coach and mentor individuals for career advancement, and empower teams to create new pathways to success.
An accomplished data-driven marketing leader with deep expertise in creating business value through customer acquisition and retention. With expertise in marketing technology, product positioning, and branding, I leverage creativity and technical acumen to modernize marketing automation and personalization with exceptional user experiences.
My greatest success has been my ability to identify market gaps and deliver innovative customer experiences and solutions while building valuable relationships with internal and external stakeholders and strengthening communications between sales and marketing to improve alignment and outcomes.
As a seasoned leader I also know how to recognize and prioritize problems for maximum business impact; coach and mentor individuals for career advancement, and equip and empower teams to create new pathways to success.
AREAS OF EXPERTISE
Leadership & Strategic Communications
Product & Brand Marketing Strategy
Data Analytics & Marketing Insights
Content Creation & Storytelling
Digital Marketing Strategy
Customer Acquisition
P&L Management
Revenue Growth
Demand Generation Suite
Updated:
12/15/23
A successful lead follow-up operation is like onions - it has many layers.
I developed this lead follow-up framework specifically for purchased leads from lead generation sites for everyone to systematically cut through Gmail delivery issues and increase meetings per message sent.
Do you want a 56% open rate, 40% Gmail open rate, and 6% meeting conversion rate? You can use my system for Purchased Lead follow-up for free here.
I developed the system based on thousands of message tests I've worked with on Makesbridge and Salesforce over the past 12 years. During this time, I've paid close attention to the levers and apps that make messaging more effective.
Suppose you want your purchased lead follow-up system to convert more customers or get you into contention. Here are three layers and questions you need to ask yourself regarding your plan.
1. Gmail Reputation Building: Are you having delivery issues?
If they don't get your email, nothing else matters. Use personalized mailto links that auto-create reply message subjects and personalize their responses. More replies translate to an improved reputation.
2. Psychology of Convenience: Do you personalize meeting times in preset message replies?
Increase leads' motivation to respond by merging the person's complete contact information, meeting time, and agenda information in the lead's response email.
3. Speed: Are you sending messages in under 5 Minutes regardless of data source?
Reach out to all leads from all your digital ads, landing pages, purchased data feeds, and third-party call centers within 5 minutes.
In your first message, always talk about their urgent pain points, the desired gains you help them achieve, and the use cases.
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Lead Conversion Flow for B2B and B2C
Updated:
12/15/23
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences.
Stats Tell You Why:
Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months.
- As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for
Education users.
- In 2022, there are 1.8 billion Gmail Users
Email is crowded!
- The average worker gets 121 messages per day. How do you stand out?
I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years.
If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.