.readystack.partner.plg: Become the Default
Co-Create, Co-Market and Co-Sell stack flows in a PLG motion.
Not just a platform.
We facilitate and are peers in partner.plg groups we co-found.
.readystacks. dramatically increase partner reach, create superior unified user experiences, and deliver an unprecedented level of context to partner apps. The result is the lowest CAC of all go-to-market alternatives.
Users await your .readystack.
Non-IT business users want specialized apps, platform consumers want to fill gaps, and agencies want tactical agility for clients.
Four Phase Go-To-Market
Phase 1: Plan
.discovery.zoom
Meet 1:1 to explore the joint GTM program, share ideas, and OKRs
.group.zoom.flow
A .readystack. Project Manager facilitates flow finalization and OKRs.
.group.zoom.plan
.readystack. Project Manager presents USP, ICP, and plan to touch 14 Spheres of Influence.
.group.zoom.co-market
Justin Zimmerman presents web seminar series. Confirm "go, no-go"
.group.zoom.co-sell
Superglue walks through sales ops system. Confirm "go, no-go"
Phase 2: Build
.readystack. Project Manager composes the group's .readystack.
.group.zoom.service
.readystack. Customer Success is trained on Partner app setup
Phase 3: Go-To-Market
.alliance.recruitment
.readystack. Alliance Manager leads business alliance development to maximize presence across 24 buying moments.
.affiliate.networks
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Our built-in Affiliate system drives traffic to the template. We pay the commission fees.
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ISV Partners' existing Affiliates participate by entering their affiliate link into their .readystack. account's template before sharing.
.webinar.justin.zimmerman
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Group Planning Session: Webinar series summary, promotion, and deliverables
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Customer Webinar: The value of adopting Partner apps
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Affiliate Webinar: How to promote the readystack's. value and profit
Phase 4: Activation and Sales
.co-sell setup
Superglue deployment and training.
.assistance
Customer Success Agents greet visitors and answer questions.
.onboarding
Customer Success Agents assist with setup.
.convert
ISV Partners co-sell with a centralized automated co-pilot
.cash.back!
ISV Partners receive automatic deposits from Users' BPaaS fees
A shared vision to capture shared ICPs
USP:
Fastest time to value, non-invasive robust integration, lowest TCO, superior outcomes, and attentive service.
ICPs:
SMBs & Non-Profits:
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$2,500-$5,000 /Mo SaaS budget
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No budget for IT Admins
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Technically averse
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Value and seek vendor expertise
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Tools: Hubspot, Salesforce, Google Workplace, Pipedrive, Airtable, Zapier
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Enterprise Sales & Marketing Users:
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Spend $5,000-$20,000/Mo on Shadow IT
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Prioritize outcomes and efficiency
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Strongly prefer working in specialized workspaces
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Want minimal admin
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Tools: Salesforce
Case Study: The Value of Agility for Salesforce Orgs
Client Outcome: increased inbound calls and saved $150,000 per year.
$0.00 CAC Conversions: ClickMail, Parserr, Rebrandly, and Zapier.
Speed, Finance, and Agility
Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue.
In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."
She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance. She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.
Results:
Really Moving London’s Value of Choice is estimated to be $150,000 per year.
.readystacks.
Outcomes are the focus. ISVs' joint input and tactical agility improve outcomes.
Day 1
Onboard and
confirm stack
Days 1-3
App signups and setup
Days 3-14
Run and gather results data
Days 14+
Constant improvement
Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.
ISV Cohorts and SMEs optimize
Customer-Centric Outcomes
Outcome Bias
Open Skills Integration
Rapid Depoyment
Agility
Iterative Cycles
Platform-Centric:
Guidance defaults to adding capacity, licenses, and code.
Day 1 - 21
Day 30-90
Day 90-120
Day 120+
$100 - $150/hr
Scope
Code
Maintain
$100 - $150/hr
$100 - $150/hr
$100 - $150/hr
Source advice
Expansion bias
Constricted skill set
Project headwinds
Low/No agility
Platform-Centric Outcomes
Expansion Bias
Constricted Skills
Project Headwinds
Low/No Agility
Stagant Iteration
How a .readystack. is produced, goes to market, sold, and supported
Compose
.readystack Project Manager compiles the flow
.readystack.gpt, facilitates stack refinement, USP for ICPs, Go-To-Market strategy, and operational planning.
Videos can Support, Mentor, or Prompt Funnel Progression
Embedded videos are persistent and editable to the purpose. For example,
Affiliates create videos to coach audiences and present the merits of the flow
and apps.
Commerce Community
.readystack.os unites and orchestrates .locals' Go-To-Market motions and commerce within .readystack.-based alliances globally and locally, streamlining connections and management across all levels.
User Communities
Social Posts
Private Marketplaces
& Affinity Groups
Relationships
ISV Cohorts
Platform Partners
Influencers
Thought
Leadership
Agencies
MSPs
Organizations
..readystack. GPT
Affiliates
Brand Awareness
.portland
.partners
.os
.ready
stack.
Immediate Engagement
Instant .readystack. activation ensures visitors can directly engage upon arrival, streamlining access and interaction for an immediate and seamless user journey.
Plus An Extra Boost to Your Core -
Inbound Leads: A Meeting Request feature feeds traditional project deal flow.
Tips: A Patreon-like tipping function adds monetization for helping others in your online communites.
.readystack.portland
Seamless Start Experience
Users have a smooth transition into .readystacks., featuring complimentary, high-quality guidance on app setup and .readystack. deployment, tailored to ensure an easy and effective start.
Affiliate Network and Social Sharing
.readystack.os strategically assigns every user an Affiliate Link, enhancing partner revenues and community growth by seamlessly integrating network expansion with user participation.
.readystack.portland
BPaaS Sales
Traditionally, our client conversion rate stands at 70%.
App Sales
.readystack's. format accelerates user conversion by combining free onboarding and flexible app choices, ensuring ongoing revenue through app sales as users explore and switch apps within the platform.
.readystack.portland
Payments
Automatic Payments facilitate a seamless flow of BpaaS fees, app commissions, media placement, and managed service revenues across the .readystack. ecosystem, ensuring timely and hassle-free financial transactions for all partners.
.readystack.isv.partners
os.alliance.network
.clients
Private Marketplaces
& Affinity Groups
ISV Cohorts
Platform Partners
Influencers
Agencies
MSPs
Affiliates
BPaaS Fees
Third Party App Commissions
.readystack.isv.partners
Stand-out
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USP to SMBs and Non-Profits
Teamwork
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Collaboration to bring complete solutions and support to market.
Ownership
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.local Partners are positioned to form LLCs.
Alliances & Integrations:
Experts:
"It's a business in a box and new career opportunity. This sounds like a huge money-maker."
"Love what you're building."
"The notion of democratizing platforms and scaling consultation entities is a brilliant take on the SaaS ecosystem."
"That's *awesome*! I'm pumped for you."
Subscribers:
Really Moving London
London, UK
"I started down a path to Pardot, but went with in another direction after seeing I'd save over £55,000 on development and licensing costs, begin in days not months, and stay clear of Salesforce costs."
Carolyn Jordan Director, Marketing Operations
Comcate
Oakland, CA
"This approach to automating Salesforce pays for themselves three times over with zero technical overhead and reduced licensed fees."
Kolten Keeney,
VP of Growth
Spectrum Business
Raleigh-Durham, NC
"Working with the team is convenient and exceptional with a great personal touch."
Trent Miner,
Regional Channel Manager