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.readystack.partner.plg: Become the Default
 
Co-Create, Co-Market and Co-Sell stack flows in a PLG motion.
 

Not just a platform.

We facilitate and are peers in partner.plg groups we co-found.

.readystacks. dramatically increase partner reach, create superior unified user experiences, and deliver an unprecedented level of context to partner apps.  The result is the lowest CAC of all go-to-market alternatives.

Users await your .readystack.
Non-IT business users want specialized apps, platform consumers want to fill gaps, and agencies want tactical agility for clients.

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Four Phase Go-To-Market

Phase 1: Plan

.discovery.zoom
Meet 1:1 to explore the joint GTM program, share ideas, and OKRs

.group.zoom.flow
A .readystack. Project Manager facilitates flow finalization and OKRs.

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.readystack. Project Manager presents USP, ICP, and plan to touch 14 Spheres of Influence.

.group.zoom.co-market
Justin Zimmerman presents web seminar series. Confirm "go, no-go"

.group.zoom.co-sell
Superglue walks through sales ops system.  Confirm "go, no-go"

Phase 2: Build

 .readystack. Project Manager composes the group's .readystack.

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.readystack. Customer Success is trained on Partner app setup

Phase 3: Go-To-Market

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.readystack. Alliance Manager leads business alliance development to maximize presence across 24 buying moments.

.affiliate.networks

  • Our built-in Affiliate system drives traffic to the template. We pay the commission fees. 
     

  • ISV Partners' existing Affiliates participate by entering their affiliate link into their .readystack. account's template before sharing.

.webinar.justin.zimmerman
 

  • Group Planning Session: Webinar series summary, promotion, and deliverables
     

  • Customer Webinar: The value of adopting Partner apps
     

  • Affiliate Webinar: How to promote the readystack's. value and profit 


 

Phase 4: Activation and Sales

.co-sell setup
Superglue deployment and training. 

.assistance
Customer Success Agents greet visitors and answer questions. 

.onboarding
Customer Success Agents assist with setup. 

.convert
ISV Partners co-sell with a centralized automated co-pilot   

.cash.back!
ISV Partners receive automatic deposits from Users' BPaaS fees   

A shared vision to capture shared ICPs

USP:
Fastest time to value, non-invasive robust integration, lowest TCO, superior outcomes, and attentive service.

ICPs:
SMBs & Non-Profits:

  • $2,500-$5,000 /Mo SaaS budget

  • No budget for IT Admins

  • Technically averse

  • Value and seek vendor expertise

  • Tools: Hubspot, Salesforce, Google Workplace, Pipedrive, Airtable, Zapier

  • Enterprise Sales & Marketing Users:

  • Spend $5,000-$20,000/Mo on Shadow IT

  • Prioritize outcomes and efficiency

  • Strongly prefer working in specialized workspaces

  • Want minimal admin

  • Tools: Salesforce

Case Study: The Value of Agility for Salesforce Orgs
Client Outcome: increased inbound calls and saved $150,000 per year.
$0.00 CAC Conversions: ClickMail, Parserr, Rebrandly, and Zapier.

Speed, Finance, and Agility

Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue. 

In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."

 

She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance.  She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.

 

Results:

Really Moving London’s Value of Choice is estimated to be $150,000 per year.

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.readystacks.

Outcomes are the focus. ISVs' joint input and tactical agility improve outcomes.

Day 1

Onboard and
confirm stack

Days 1-3

App signups and setup

Days 3-14

Run and gather results data

Days 14+

Constant improvement

Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.

ISV Cohorts and SMEs optimize

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Customer-Centric Outcomes

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Outcome Bias

Open Skills Integration

Rapid Depoyment

Agility

Iterative Cycles

Platform-Centric:

Guidance defaults to adding capacity, licenses, and code.

Day 1 - 21

Day 30-90

Day 90-120

Day 120+

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$100 - $150/hr

Scope

Code

Maintain

$100 - $150/hr

$100 - $150/hr

$100 - $150/hr

Source advice

Expansion bias

Constricted skill set

Project headwinds

Low/No agility

Platform-Centric Outcomes

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Expansion Bias

Constricted Skills

Project Headwinds

Low/No Agility

Stagant Iteration

How a .readystack. is produced, goes to market, sold, and supported

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Zoom Meeting - Flow Design
.readystack Project Teams design a comprehensive flow.

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Compose
.readystack Project Manager compiles the flow

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.readystack.gpt, facilitates stack refinement, USP for ICPs, Go-To-Market strategy, and operational  planning.

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Videos can Support, Mentor, or Prompt Funnel Progression
Embedded videos are persistent and editable to the purpose. For example,
Affiliates create videos to coach audiences and present the merits of the flow
and apps.

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Commerce Community
.readystack.os unites and orchestrates .locals' Go-To-Market motions and commerce within .readystack.-based alliances globally and locally, streamlining connections and management across all levels.

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User Communities

Social Posts

Private Marketplaces

& Affinity Groups

Relationships

ISV Cohorts

Platform Partners

Influencers

Thought

Leadership

Agencies

MSPs

Organizations

..readystack. GPT

Affiliates

Brand Awareness

.portland

.partners

.os

.ready

stack.

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Immediate Engagement

Instant .readystack. activation ensures visitors can directly engage upon arrival, streamlining access and interaction for an immediate and seamless user journey.

Plus An Extra Boost to Your Core -

Inbound Leads:  A Meeting Request feature feeds traditional project deal flow.
 

Tips: A Patreon-like tipping function adds monetization for helping others in your online communites.

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.readystack.portland

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Seamless Start Experience
Users have a smooth transition into
.readystacks., featuring complimentary, high-quality guidance on app setup and .readystack. deployment, tailored to ensure an easy and effective start.

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Affiliate Network and Social Sharing
.readystack.os strategically assigns every user an Affiliate Link, enhancing partner revenues and community growth by seamlessly integrating network expansion with user participation.

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.readystack.portland

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BPaaS Sales
Traditionally, our client conversion rate stands at 70%.

App Sales

.readystack's. format accelerates user conversion by combining free onboarding and flexible app choices, ensuring ongoing revenue through app sales as users explore and switch apps within the platform.

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.readystack.portland

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Payments
Automatic Payments facilitate a seamless flow of BpaaS fees, app commissions, media placement, and managed service revenues across the
.readystack. ecosystem, ensuring timely and hassle-free financial transactions for all partners.

.readystack.isv.partners

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os.alliance.network

.clients

Private Marketplaces

& Affinity Groups

ISV Cohorts

Platform Partners

Influencers

Agencies

MSPs

Affiliates

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BPaaS Fees

Third Party App Commissions

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.readystack.isv.partners

PLG for  .readystack.local

Planned Prosperity:
Equity, High EBITDA, and Diverse Revenue Streams with PLG and Long-Term Retention

Stand-out

  • USP to SMBs and Non-Profits

Teamwork

  • Collaboration to bring complete solutions and support to market.

Ownership

  • .local Partners are positioned to form LLCs.

Alliances & Integrations:

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Experts:

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"It's a business in a box and new career opportunity. This sounds like a huge money-maker."

"Love what you're building."

"The notion of democratizing platforms and scaling consultation entities is a brilliant take on the SaaS ecosystem."

"That's *awesome*! I'm pumped for you."

Subscribers:

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Really Moving London
London, UK

"I started down a path to Pardot, but went with in another direction after seeing I'd save over £55,000 on development and licensing costs, begin in days not months, and stay clear of Salesforce costs."

Carolyn Jordan Director, Marketing Operations

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Comcate
Oakland, CA

"This approach to automating Salesforce pays for themselves three times over with zero technical overhead and reduced licensed fees."

Kolten Keeney,
VP of Growth

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Spectrum Business
Raleigh-Durham, NC

"Working with the team is convenient and exceptional with a great personal touch."

Trent Miner,
Regional Channel Manager

Process Composer

The .readystack.os Composer enables .locals to efficiently package the SaaS universe into best practice automation stacks. They're delivered to clients within 10 seconds with full execution support, and save them six-figures annually.

.readthecase.

BPaaS Operating System

.locals seamlessly grow revenue streams without the need for upfront investment in cloud infrastructure, middleware, or licensing fees, and without burdening IT staff with additional responsibilities.


 

Co-Market and Co-Sell
 
Work in tandem with your .local partner group and .readystack.os alliances to develop market presence and increase income and business equity. Billing and ecosystem partner remittance are managed by .readystack.os. 

.readystack.local.gtm

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