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Providing services of Business Consulting, Writing, Leadership Development, Career Development Coaching, Healthcare Consulting, Brand Consulting, Marketing Consulting, Marketing Strategy, Social Media Marketing, and Content Strategy.

The Japanese phrase for improvement, "Kaizen", describes my focus in business and in life. I bring 27 years in clinical dentistry and practice management to support the profession from an insider's perspective. I've established a reputation as a top-rated freelancer on Upwork while working on professional projects across the globe. I've also served as the Content Director at Legwork, an Inc. 5000 dental software company, and I continue to provide custom content to their team.

I joined the executive team in 2021 as the CVO at Method Pro, a dental marketing and support agency based in San Diego, CA. I'm privileged to work with a talented group in a dynamic space that brings unmatched resources to my profession. I continue to practice part-time while balancing the projects that help me continue along the Kaizen path.

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Implant Campaign Suite - Persona-Based Marketing
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average rating is 4.8 out of 5, based on 23 votes, People love it
This Playbook contains the lessons I've learned while helping dentists worldwide promote their implants practice. And you can get it started in under a day. * Fundamentals of Successful Implant Marketing The key to promoting implants is to speak to prospective patients' sensitivity through your messaging. I've developed messages for three critical areas of sensitivity - Anxiety, Price, and Quality. * My Process - Be an Educator and Trusted Resource The process starts with carefully worded Facebook and Google Ads and landing pages. When the user converts, we use form information to build a warm relationship by speaking directly to their concerns and educating them on key points that matter most. Three follow-up emails are sent to the audience to stay top of mind and mind and prompt inbound calls. Since the average age of implants is 52, I recommend extending this Playbook to include MMS (multimedia messaging service) and direct mail. Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!

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Updated:

12/15/23

Cosmetic Dentistry Outreach and Nurture Campaign
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average rating is 4.5 out of 5, based on 14 votes, People love it
This Playbook contains the lessons I've learned while helping dentists worldwide build their cosmetics practice. And you can get yours started in under a day! * Fundamentals - Address the Psychological Core of Every Patient's Need The key to promoting cosmetic procedures is to speak to prospective patients' points of view throughout your messaging. I've applied psychology and lessons learned over the past 20+ years as a dentist and dental marketing expert to my message copy. * My Process - Capture, Educate, Nurture, and Convert The outreach process starts with carefully synching the tone between online ads on Facebook and Google Ads with your landing page. When the user converts, we use a highly graphical and informative ebook to build a warm relationship and credibility. The goal is to inform them of the procedure and outcomes to both educate and self-qualify before calling your busy office. You'll be seen as an authority and trusted source by educating them on the key points that matter most. The nurturing continues with three follow-up emails, helpful suggestions, and invitations to call your office to learn more. Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!

Based on:

Updated:

12/15/23

Conversion Flow for B2B and B2C Dentistry

High Performance Features:
40% Gmail OR, 65% Overall OR, 6% Inbound Meetings, MMS Response Boost
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average rating is 4.5 out of 5, based on 19 votes, People love it
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. The team used data from over 500 global user engagements over the past 12 years. If you purchase leads and have multiple list-building sources, try this playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

Based on:

Updated:

12/15/23

.readystacks. remove struggles:

The .readystack. Method:
Discover, recommend, deploy, measure, iterate, scale.

Merge seasoned expertise with deep-skill applications

Best practice templates have default best of breed apps that can be replaced based on your situation.

No long term contracts or high cost to launch

Start with outcomes, the right tools, and agility to adopt new skills and tactics.

Teams can deploy on their apps or recommended apps.

Real-time automation and data exchanges across 4,000+ apps.

DIY or Done For You

Onboarding is always free, and our team provides managed campaign and maintenance services

Securely and easily switch apps and update flows

Connect and distribute what's necessary in a simple interface

.readystacking. is Outcome-Centric

Agile stacks adjust to best practices, budget, skills, preference, and OKRs

Day 1

Onboard and confirm stack

Days 1-3

App signups and setup

Days 3-14

Run and gather results data

Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.

Days 14+

Constant Improvement

ISV Cohorts and SMEs optimize

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Customer-First Outcomes

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Bias to Outcome

Open Skills Integration

Rapid Deployment

Agile Updates

Constant Improvement

Platform Building is IT-Centric

Native solutions and coding projects are the default decision.

Days 1 -30

Days 30-90

Days 90-120

Days 120+

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Source Advice

Scope

Code & Deploy

Maintain

$100-$150/hr

$100-$150/hr

$100-$150/hr

$100-$150/hr

Proximity Bias

Constricted skills

Project headwinds

Low/No agility

Platform-First Outcomes

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Proximity Bias

Constricted Skills

Project Headwinds

Low/No Agility

Stagant Iteration

Case Study: The Value of Choice for Salesforce Orgs
Really Moving London’s is $150,000 annually

Customer-Centric v. Platform-Centric SaaS Skills Adoption Projects

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Speed, Finance, and Agility

Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue. 

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In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."

 

She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance.  She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.

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