top of page

Digital Marketing Strategy, Growth Machines, Marketing Automation, Technology & Product. Creative, Data, Digital Transformation. SaaS, growth, teach, build, optimise, publish, broadcast, share, analyse, engage, convert

An experienced leader, with a broad diverse background in Retail, SaaS, Telecoms, Healthcare & Wellbeing, Management Consulting, Education, Digital Media companies, Digital Agencies, Digital Transformation and in-house marketing / growth / technology teams. Track record in building and leading teams and developing strategies that drive growth across global markets.

25 years in digital working with 55+ companies including Enterprise, Scaleups & Startups on client & service side. I am an "expert-generalist" having started in IT, moved into business & marketing, then consulting + sales/marketing.

Specialties: Growth, digital strategy & innovation, marketing automation, content strategy, brand development & engagement; product development & launch, global & regional marketing campaigns.

A "Growth Hacker"​ / "Marketing Technologist" i.e. a hybrid background of web / software development & sales & digital marketing. I use marketing technology & no-code SaaS to deliver growth machines to all stages of a marketing funnel. I can help you choose the right tech stack.

I’m part of the Saashups Community that's 100% focused on helping SME and Non-Profit members sustain and grow their businesses. All while improving work-life balance for experts who publish and sell their wisdom on our community platform.

Our approach is to go beyond creating free project resources. We publish community experts' verified methodologies as playbooks that can be installed into Salesforce and run without technical skills or financial risk.

**Why We Started Saashups for Salesforce SMEs and Non-Profits:

Current options for sourcing business process advice, developing automation systems, and executing are a minefield of risk.

**No More Pain for SMEs and Non-Profits:

SMEs will only spend on deploying the most simple processes.
And we deliver where YouTubes, communities, blogs, and web seminars do not. Not only are we an unbiased resource for process expertise, but we also enable fast and straightforward execution.

**We've Done the Work for Partners and Users Alike:

Saashups automation playbooks shave months and $00,000s from comparable native integration projects. They are freeing more budget for Partners and Users to focus on high-value work.

Every playbook is a 10x improvement versus the traditional setup!

If you're an expert freelancer, SME agency, or member of the Trailblazer Community, I'd love to connect.

Schedule a Call

Bespoke Stacks

Earning Opportunities

Made with           

​

Saashups Marquee Logo(14).png
Lead Conversion Playbook
Start
average rating is 4.6 out of 5, based on 27 votes, People love it
Follow industry best practices and save 95% compared to traditional consulting projects. A successful lead follow-up operation is like onions - it has many layers. I developed this lead follow-up framework specifically for purchased leads from lead generation sites for everyone to systematically cut through Gmail delivery issues and increase meetings per message sent. Do you want a 56% open rate, 40% Gmail open rate, and 6% meeting conversion rate? You can use my system for Purchased Lead follow-up for free here. I developed the system based on thousands of message tests I've worked with on Makesbridge and Salesforce over the past 12 years. During this time, I've paid close attention to the levers and apps that make messaging more effective. Suppose you want your purchased lead follow-up system to convert more customers or get you into contention. Here are three layers and questions you need to ask yourself regarding your plan. 1. Gmail Reputation Building: Are you having delivery issues? If they don't get your email, nothing else matters. Use personalized mailto links that auto-create reply message subjects and personalize their responses. More replies translate to an improved reputation. 2. Psychology of Convenience: Do you personalize meeting times in preset message replies? Increase leads' motivation to respond by merging the person's complete contact information, meeting time, and agenda information in the lead's response email. 3. Speed: Are you sending messages in under 5 Minutes regardless of data source? Reach out to all leads from all your digital ads, landing pages, purchased data feeds, and third-party call centers within 5 minutes. In your first message, always talk about their urgent pain points, the desired gains you help them achieve, and the use cases.

Based on:

Updated:

12/15/23

Conversion Flow for B2B and B2C
Start
average rating is 4.5 out of 5, based on 19 votes, People love it
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years. If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

Based on:

Updated:

12/15/23

.readystacks. remove struggles:

The .readystack. Method:
Discover, recommend, deploy, measure, iterate, scale.

Merge seasoned expertise with deep-skill applications

Best practice templates have default best of breed apps that can be replaced based on your situation.

No long term contracts or high cost to launch

Start with outcomes, the right tools, and agility to adopt new skills and tactics.

Teams can deploy on their apps or recommended apps.

Real-time automation and data exchanges across 4,000+ apps.

DIY or Done For You

Onboarding is always free, and our team provides managed campaign and maintenance services

Securely and easily switch apps and update flows

Connect and distribute what's necessary in a simple interface

.readystacking. is Outcome-Centric

Agile stacks adjust to best practices, budget, skills, preference, and OKRs

Day 1

Onboard and confirm stack

Days 1-3

App signups and setup

Days 3-14

Run and gather results data

Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.

Days 14+

Constant Improvement

ISV Cohorts and SMEs optimize

readystack method(4).png

Customer-First Outcomes

disadvantage.png

Bias to Outcome

Open Skills Integration

Rapid Deployment

Agile Updates

Constant Improvement

Platform Building is IT-Centric

Native solutions and coding projects are the default decision.

Days 1 -30

Days 30-90

Days 90-120

Days 120+

Platform Method(3).png

Source Advice

Scope

Code & Deploy

Maintain

$100-$150/hr

$100-$150/hr

$100-$150/hr

$100-$150/hr

Proximity Bias

Constricted skills

Project headwinds

Low/No agility

Platform-First Outcomes

disadvantage.png

Proximity Bias

Constricted Skills

Project Headwinds

Low/No Agility

Stagant Iteration

Case Study: The Value of Choice for Salesforce Orgs
Really Moving London’s is $150,000 annually

Customer-Centric v. Platform-Centric SaaS Skills Adoption Projects

Really Moving Outcomes(3).png

Speed, Finance, and Agility

Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue. 

​

In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."

 

She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance.  She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.

​

bottom of page