Dr. Greg Grillo

Request Advice or Custom Project

Say Thanks!

https://www.linkedin.com/in/greg-grillo-d-d-s-45913556/

Coeur d'Alene, ID, USA

average rating is 4.5 out of 5

Dr. Greg Grillo

Coach. Strategist. Executive.

Method Pro

Providing services of Business Consulting, Writing, Leadership Development, Career Development Coaching, Healthcare Consulting, Brand Consulting, Marketing Consulting, Marketing Strategy, Social Media Marketing, and Content Strategy.

The Japanese phrase for improvement, "Kaizen", describes my focus in business and in life. I bring 27 years in clinical dentistry and practice management to support the profession from an insider's perspective. I've established a reputation as a top-rated freelancer on Upwork while working on professional projects across the globe. I've also served as the Content Director at Legwork, an Inc. 5000 dental software company, and I continue to provide custom content to their team. I joined the executive team in 2021 as the CVO at Method Pro, a dental marketing and support agency based in San Diego, CA. I'm privileged to work with a talented group in a dynamic space that brings unmatched resources to my profession. I continue to practice part-time while balancing the projects that help me continue along the Kaizen path.

Implant Campaign Suite - Persona-Based Marketing

Start

Updated:

12/15/23

average rating is 4.8 out of 5, based on 23 votes, People love it

This Playbook contains the lessons I've learned while helping dentists worldwide promote their implants practice. And you can get it started in under a day. * Fundamentals of Successful Implant Marketing The key to promoting implants is to speak to prospective patients' sensitivity through your messaging. I've developed messages for three critical areas of sensitivity - Anxiety, Price, and Quality. * My Process - Be an Educator and Trusted Resource The process starts with carefully worded Facebook and Google Ads and landing pages. When the user converts, we use form information to build a warm relationship by speaking directly to their concerns and educating them on key points that matter most. Three follow-up emails are sent to the audience to stay top of mind and mind and prompt inbound calls. Since the average age of implants is 52, I recommend extending this Playbook to include MMS (multimedia messaging service) and direct mail. Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!

Buy

Try Before You Buy

Performance Stats

Want to talk details?

Schedule 15 Minute Discovery

Skip to chapters >>

Cosmetic Dentistry Outreach and Nurture Campaign

Start

Updated:

12/15/23

average rating is 4.5 out of 5, based on 14 votes, People love it

This Playbook contains the lessons I've learned while helping dentists worldwide build their cosmetics practice. And you can get yours started in under a day! * Fundamentals - Address the Psychological Core of Every Patient's Need The key to promoting cosmetic procedures is to speak to prospective patients' points of view throughout your messaging. I've applied psychology and lessons learned over the past 20+ years as a dentist and dental marketing expert to my message copy. * My Process - Capture, Educate, Nurture, and Convert The outreach process starts with carefully synching the tone between online ads on Facebook and Google Ads with your landing page. When the user converts, we use a highly graphical and informative ebook to build a warm relationship and credibility. The goal is to inform them of the procedure and outcomes to both educate and self-qualify before calling your busy office. You'll be seen as an authority and trusted source by educating them on the key points that matter most. The nurturing continues with three follow-up emails, helpful suggestions, and invitations to call your office to learn more. Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!

Buy

Try Before You Buy

Want to talk details?

Schedule 15 Minute Discovery

Skip to chapters >>

Conversion Flow for B2B and B2C Dentistry

High Performance Features:
40% Gmail OR, 65% Overall OR, 6% Inbound Meetings, MMS Response Boost

Start

Updated:

12/15/23

average rating is 4.5 out of 5, based on 19 votes, People love it

If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. The team used data from over 500 global user engagements over the past 12 years. If you purchase leads and have multiple list-building sources, try this playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

Schedule 15 Minute Discovery

Process Diagram

Want to talk details?

Schedule 15 Minute Discovery

Skip to chapters >>

Makesbridge

Makesbridge has the highest user ratings on AppExchange and G2Crowd. My firm has demanding clients who need to know we’re on top of their KPIs and adding value. Makesbridge’s staff go out of their way to make us look brilliant to clients. The pay-as-you-go pricing is perfect for clients who value flexibility or are just getting started with Saashups.

Pipedrive

Pipedrive is my go to CRM for my clients looking to optimize their sales processes. Pipedrive is a robust sales management platform that provides a clear and organized view of all sales activities, helping my clients close deals faster. By using Pipedrive, my clients can streamline their sales pipeline, prioritize their follow-ups, and track their progress in real-time. The platform is designed to be user-friendly, with a visual sales pipeline that makes it easy for my clients to see where each deal stands, and what actions need to be taken next. Pipedrive is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them streamline their sales processes, increase productivity, and grow their business. By leveraging my expertise and the capabilities of Pipedrive, I can help my clients optimize their sales pipeline, prioritize their follow-ups, and close deals faster.

Airtable

Airtable is a versatile and powerful tool for my clients looking to organize their data and automate their workflows. Airtable is a cloud-based platform that combines the power of a spreadsheet with the flexibility of a database, making it a valuable tool for managing and tracking information in a variety of industries. My Live Playbooks assist my clients in integrating their Airtable account to execute common processes quickly and for less development. With Airtable's intuitive interface and advanced functionality, my clients can easily create and manage databases, track projects, and automate workflows. The platform's integration capabilities allow my clients to seamlessly connect their data to other apps and tools, increasing efficiency and productivity. In addition to its data management capabilities, Airtable also provides my clients with powerful reporting and analytics features. They can track their performance and see how their team is progressing, as well as identify areas for improvement. My Live Playbooks can also advise my clients on how to best use Airtable's automation features, such as custom formulas, integrations, and notifications, to optimize their workflows and increase efficiency. Airtable is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them organize their data, automate their workflows, and increase efficiency. By leveraging my expertise and the capabilities of Airtable and my Live Playbooks, I can help my clients manage their data, track their projects, and optimize their workflows.

Calendly

I have found Calendly to be a valuable tool for my clients looking to improve their scheduling and appointment setting processes. Calendly provides a user-friendly and customizable platform for scheduling appointments, reducing back-and-forth emails, and saving time for both my clients and their customers. In addition to its scheduling capabilities, Calendly also provides my clients with powerful reporting and analytics features. They can track their appointment setting performance and see how their customers are using the platform, as well as identify areas for improvement. My Live Playbooks can also advise my clients on how to best use Calendly's customization features, such as email and SMS notifications, to personalize their scheduling experience and increase efficiency. Calendly is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them streamline their appointment setting processes, increase productivity, and improve the customer experience. By leveraging my expertise and the capabilities of Calendly and my Live Playbooks, I can help my clients optimize their scheduling and appointment setting processes, reduce back-and-forth emails, and save time for both themselves and their customers.

Zapier

Zapier's broad reach in app cloud automation works in combination with Makesbridge's data hosting and automation backbone to allow my clients and I to create unlimited custom automation playbooks to fit their unique needs. With Zapier's easy-to-use interface and wide range of integration options, my clients can automate tasks such as data entry, email management, and project tracking. The platform's robust functionality and integration capabilities, in combination with Makesbridge, allow my clients to streamline their workflows and focus on their core business activities.

Domain Warming by Gladish & Co

Domain warming is a process that involves gradually increasing the volume of emails sent from a new or recently dormant email domain to establish a positive reputation with internet service providers (ISPs) and email clients. This process helps to improve email deliverability rates, ensuring that emails reach their intended recipients' inboxes rather than being flagged as spam or blocked entirely. The benefits of domain warming include: Improved email deliverability rates: Domain warming helps to establish a positive sender reputation, which can lead to higher email deliverability rates. According to research by Return Path, email deliverability rates can improve by up to 28% through proper email warm-up practices. Increased email engagement: By gradually increasing the volume of emails sent, domain warming helps to ensure that recipients are engaged with and interested in the content of the emails. This can lead to higher open and click-through rates, which can ultimately increase the success of marketing and customer communication campaigns. Reduced risk of being flagged as spam: When email domains are not properly warmed up, ISPs and email clients may view them as suspicious or spammy, leading to a higher likelihood of being flagged as spam or blocked. Domain warming helps to establish trust with ISPs and email clients, reducing the risk of being flagged as spam. Improved sender reputation: By following proper domain warming practices, email senders can establish a positive sender reputation, which can lead to higher email deliverability rates over time. Solid email message delivery is crucial for the success of marketing and customer communication campaigns. According to research by HubSpot, email marketing has an average ROI of 42:1, making it one of the most effective marketing channels available. However, if emails are not delivered to recipients' inboxes, this ROI potential is severely diminished. In fact, according to Return Path, only 80% of commercial emails actually reach subscribers' inboxes. Proper domain warming can help to increase this number, leading to more successful email marketing and customer communication campaigns.

Book a consultation

https://www.linkedin.com/in/greg-grillo-d-d-s-45913556/

Coeur d'Alene, ID, USA

Implant Campaign Suite - Persona-Based Marketing

Skip to chapters >>

Cosmetic Dentistry Outreach and Nurture Campaign

Skip to chapters >>

Conversion Flow for B2B and B2C DentistryHigh Performance Features: 40% Gmail OR, 65% Overall OR, 6% Inbound Meetings, MMS Response Boost

Skip to chapters >>

Conversion Flow for B2B and B2C Dentistry

High Performance Features:
40% Gmail OR, 65% Overall OR, 6% Inbound Meetings, MMS Response Boost