ReadyStack
Digital Marketing Strategy, Growth Machines, Marketing Automation, Technology & Product. Creative, Data, Digital Transformation. SaaS, growth, teach, build, optimise, publish, broadcast, share, analyse, engage, convert
An experienced leader, with a broad diverse background in Retail, SaaS, Telecoms, Healthcare & Wellbeing, Management Consulting, Education, Digital Media companies, Digital Agencies, Digital Transformation and in-house marketing / growth / technology teams. Track record in building and leading teams and developing strategies that drive growth across global markets.
25 years in digital working with 55+ companies including Enterprise, Scaleups & Startups on client & service side. I am an "expert-generalist" having started in IT, moved into business & marketing, then consulting + sales/marketing.
Specialties: Growth, digital strategy & innovation, marketing automation, content strategy, brand development & engagement; product development & launch, global & regional marketing campaigns.
A "Growth Hacker" / "Marketing Technologist" i.e. a hybrid background of web / software development & sales & digital marketing. I use marketing technology & no-code SaaS to deliver growth machines to all stages of a marketing funnel. I can help you choose the right tech stack.
I’m part of the Saashups Community that's 100% focused on helping SME and Non-Profit members sustain and grow their businesses. All while improving work-life balance for experts who publish and sell their wisdom on our community platform.
Our approach is to go beyond creating free project resources. We publish community experts' verified methodologies as playbooks that can be installed into Salesforce and run without technical skills or financial risk.
**Why We Started Saashups for Salesforce SMEs and Non-Profits:
Current options for sourcing business process advice, developing automation systems, and executing are a minefield of risk.
**No More Pain for SMEs and Non-Profits:
SMEs will only spend on deploying the most simple processes.
And we deliver where YouTubes, communities, blogs, and web seminars do not. Not only are we an unbiased resource for process expertise, but we also enable fast and straightforward execution.
**We've Done the Work for Partners and Users Alike:
Saashups automation playbooks shave months and $00,000s from comparable native integration projects. They are freeing more budget for Partners and Users to focus on high-value work.
Every playbook is a 10x improvement versus the traditional setup!
If you're an expert freelancer, SME agency, or member of the Trailblazer Community, I'd love to connect.
Lead Conversion Playbook
Updated:
12/15/23
Conversion Flow for B2B and B2C
Updated:
12/15/23
.readystacking. is Outcome-Centric
Agile stacks adjust to best practices, budget, skills, preference, and OKRs
Day 1
Onboard and confirm stack
Days 1-3
App signups and setup
Days 3-14
Run and gather results data
Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.
Days 14+
Constant Improvement
ISV Cohorts and SMEs optimize
Customer-First Outcomes
Bias to Outcome
Open Skills Integration
Rapid Deployment
Agile Updates
Constant Improvement
Platform Building is IT-Centric
Native solutions and coding projects are the default decision.
Days 1 -30
Days 30-90
Days 90-120
Days 120+
Source Advice
Scope
Code & Deploy
Maintain
$100-$150/hr
$100-$150/hr
$100-$150/hr
$100-$150/hr
Proximity Bias
Constricted skills
Project headwinds
Low/No agility
Platform-First Outcomes
Proximity Bias
Constricted Skills
Project Headwinds
Low/No Agility
Stagant Iteration
Case Study: The Value of Choice for Salesforce Orgs
Really Moving London’s is $150,000 annually
Customer-Centric v. Platform-Centric SaaS Skills Adoption Projects
Speed, Finance, and Agility
Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue.
In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."
She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance. She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.