The Dawn of Economy Platforms and Our $540 Billion Blue Ocean Opportunity
Over the past two years Jay McBain of Canalys and Scott Brinker at HubSpot have written much about the emergence of connected ecosystems and agile app stack compositions. Jay predicts fortunes will come to Economy Platform Constructors, a mega-sized category whose leaders could be worth trillions. As a .readystack.local partner you become part of a high-growth Blue Ocean enterprise poised to profit from Jay's forecast.
An Economy Platform is a manifest bundling of economic dynamics. An expansive agile commercial community. Customers, emerging opportunities, product innovation, production, go-to-market operations, channel management, customer success, mutual financial reliance, and distributed prosperity are hosted in a private ecosystem.
.readystack.OS is a BPaaS Economy Platform OS developed to uniformly platform three sectors of the SaaS ecosystem that are in a disruption-friendly state. SMBs and Non-Profits, their business consultants, and PLG SaaS companies seeking partners in the ecosystem economy. All of them are searching for something that represents the ideals of speed, convenience, price, profit, and sustainability. Hence it is our mission to be that something. To be the "Zapier of Partner Ecosystems". We will work together to build our global network of .local partnerships and shape the easiest, breeziest technology and service middleware marketplace. This encapsulates our Blue Ocean strategy.
Three Transformational Inflection Points to Drive Us Forward
1.) SMB and Non-Profits: They are mindfully de-platforming from solutions to reduce IT and admin expenses. See the Salesforce Use case below. They also have a growing preference to work on specialized apps and push discrete rules-based data exchange towards the background. And in response to both conditions they adopt Shadow IT practices that create security, functional overlap, and administrative issues.
2.) Fractional Executive Marketplace: Current economic conditions, remote work, off-shoring, and Gen-Z's preference for fractional work have increased competition, put pressure on hourly rates, and seed uncertainty. .local BPaaS partnerships are the way forward with four new PLG ARR income streams, 90% EBITDA, seven-year retention, and 360° coverage over client needs.
3.) SaaS Partner Ecosystems: Ecosystem conversations are sharply trending, partnership staff are tuning in seminars, and making connections. We see a clear need to "SaaSify" SaaS Partnerships. A way to seamlessly execute joint PLG and monitor OKRs across the discovery, start, activate, convert, and scale stages. In our vision, we centralize traffic building, affiliate marketing, onboarding, customer success, funnel velocity and channel remittance. Our USP to ISV Partnerships lies within our ability to operationalize the motions that transform yesterday's written agreements into tomorrow's results. We are the PLG version of Superglue's Sales Led BPaaS. Like them, we grab conversions from large to long-tail partnerships with equal effort and expense.
Thanks for exploring,
Linkon and Jay
readystack.london
Partner Webinar Attendance - London
Updated:
3/29/24
Justin Zimmerman, Partner Playbooks
Find Partners to Drive Sales - Zapier Ecosystem
Updated:
3/28/24
Linkon Axon, Arys
SaaS Go-To-Market Launch
Updated:
3/14/24
Lead Conversion Flow for B2B and B2C
Updated:
3/14/24
.readystacking. is Outcome-Centric
Agile stacks adjust to best practices, budget, skills, preference, and OKRs
Day 1
Onboard and confirm stack
Days 1-3
App signups and setup
Days 3-14
Run and gather results data
Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.
Days 14+
Constant Improvement
ISV Cohorts and SMEs optimize
Customer-First Outcomes
Bias to Outcome
Open Skills Integration
Rapid Deployment
Agile Updates
Constant Improvement
Platform Building is IT-Centric
Native solutions and coding projects are the default decision.
Days 1 -30
Days 30-90
Days 90-120
Days 120+
Source Advice
Scope
Code & Deploy
Maintain
$100-$150/hr
$100-$150/hr
$100-$150/hr
$100-$150/hr
Proximity Bias
Constricted skills
Project headwinds
Low/No agility
Platform-First Outcomes
Proximity Bias
Constricted Skills
Project Headwinds
Low/No Agility
Stagant Iteration
Case Study: The Value of Choice for Salesforce Orgs
Really Moving London’s is $150,000 annually
Customer-Centric v. Platform-Centric SaaS Skills Adoption Projects
Speed, Finance, and Agility
Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue.
In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."
She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance. She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.