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The Dawn of Economy Platforms and Our $540 Billion Blue Ocean Opportunity

Over the past two years Jay McBain of Canalys and Scott Brinker at HubSpot have written much about the emergence of connected ecosystems and agile app stack compositions. Jay predicts fortunes will come to Economy Platform Constructors, a mega-sized category whose leaders could be worth trillions. As a .readystack.local partner you become part of a high-growth Blue Ocean enterprise poised to profit from Jay's forecast.

An Economy Platform is a manifest bundling of economic dynamics. An expansive agile commercial community. Customers, emerging opportunities, product innovation, production, go-to-market operations, channel management, customer success, mutual financial reliance, and distributed prosperity are hosted in a private ecosystem.

.readystack.OS is a BPaaS Economy Platform OS developed to uniformly platform three sectors of the SaaS ecosystem that are in a disruption-friendly state. SMBs and Non-Profits, their business consultants, and PLG SaaS companies seeking partners in the ecosystem economy. All of them are searching for something that represents the ideals of speed, convenience, price, profit, and sustainability. Hence it is our mission to be that something. To be the "Zapier of Partner Ecosystems". We will work together to build our global network of .local partnerships and shape the easiest, breeziest technology and service middleware marketplace. This encapsulates our Blue Ocean strategy.

Three Transformational Inflection Points to Drive Us Forward

1.) SMB and Non-Profits: They are mindfully de-platforming from solutions to reduce IT and admin expenses. See the Salesforce Use case below. They also have a growing preference to work on specialized apps and push discrete rules-based data exchange towards the background. And in response to both conditions they adopt Shadow IT practices that create security, functional overlap, and administrative issues.

2.) Fractional Executive Marketplace: Current economic conditions, remote work, off-shoring, and Gen-Z's preference for fractional work have increased competition, put pressure on hourly rates, and seed uncertainty. .local BPaaS partnerships are the way forward with four new PLG ARR income streams, 90% EBITDA, seven-year retention, and 360° coverage over client needs.

3.) SaaS Partner Ecosystems: Ecosystem conversations are sharply trending, partnership staff are tuning in seminars, and making connections. We see a clear need to "SaaSify" SaaS Partnerships. A way to seamlessly execute joint PLG and monitor OKRs across the discovery, start, activate, convert, and scale stages. In our vision, we centralize traffic building, affiliate marketing, onboarding, customer success, funnel velocity and channel remittance. Our USP to ISV Partnerships lies within our ability to operationalize the motions that transform yesterday's written agreements into tomorrow's results. We are the PLG version of Superglue's Sales Led BPaaS. Like them, we grab conversions from large to long-tail partnerships with equal effort and expense.


Thanks for exploring,


Linkon and Jay
readystack.london

Partner Webinar Attendance - London

Updated:

3/29/24

average rating is 4.5 out of 5, based on 19 votes, People love it
Here's how I generated 127 partner referrals in the last 14 days. First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate! Think, Reese Peanut Butter Cups of partner marketing. To get tactical... 1️⃣ I started with my CRM data / account contacts list / social network and evaulated 2️⃣ My partner's CRM data / account contacts list / social networks 3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like 4️⃣ We enrolled and empowered account owners / trusted agents / influencers 5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent 6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)

Justin Zimmerman, Partner Playbooks

Find Partners to Drive Sales - Zapier Ecosystem

Updated:

3/28/24

average rating is 4.5 out of 5, based on 19 votes, People love it
Here's how I generated 127 partner referrals in the last 14 days. First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate! Think, Reese Peanut Butter Cups of partner marketing. To get tactical... 1️⃣ I started with my CRM data / account contacts list / social network and evaulated 2️⃣ My partner's CRM data / account contacts list / social networks 3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like 4️⃣ We enrolled and empowered account owners / trusted agents / influencers 5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent 6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)

Linkon Axon, Arys

SaaS Go-To-Market Launch

Updated:

3/14/24

average rating is 4.5 out of 5, based on 19 votes, People love it
Are you a SaaS founder who wants to accelerate your path to product-market fit and the next stage of growth? If so, you might be interested in the SaaS Go-To-Market Program, a comprehensive and practical program that will help you create and execute a growth strategy that works for your business. The program consists of three phases: the GTM Blueprint, the GTM Execution, and the GTM Scale. Each phase covers different aspects of the SaaS growth process, such as defining your ideal customer profile, creating your value proposition, building your sales and marketing funnel, optimizing your product, and scaling your team and operations. The program also offers access to a community of SaaS founders, weekly coaching sessions, and exclusive resources and tools.

Lead Conversion Flow for B2B and B2C

Updated:

3/14/24

average rating is 4.5 out of 5, based on 19 votes, People love it
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years. If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

.readystacking. is Outcome-Centric

Agile stacks adjust to best practices, budget, skills, preference, and OKRs

Day 1

Onboard and confirm stack

Days 1-3

App signups and setup

Days 3-14

Run and gather results data

Complementary Customer Success Agents are trained on processes, recommended apps, and outcomes.

Days 14+

Constant Improvement

ISV Cohorts and SMEs optimize

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Customer-First Outcomes

advantage.png

Bias to Outcome

Open Skills Integration

Rapid Deployment

Agile Updates

Constant Improvement

Platform Building is IT-Centric

Native solutions and coding projects are the default decision.

Days 1 -30

Days 30-90

Days 90-120

Days 120+

Platform Method(3).png

Source Advice

Scope

Code & Deploy

Maintain

$100-$150/hr

$100-$150/hr

$100-$150/hr

$100-$150/hr

Proximity Bias

Constricted skills

Project headwinds

Low/No agility

Platform-First Outcomes

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Proximity Bias

Constricted Skills

Project Headwinds

Low/No Agility

Stagant Iteration

Case Study: The Value of Choice for Salesforce Orgs
Really Moving London’s is $150,000 annually

Customer-Centric v. Platform-Centric SaaS Skills Adoption Projects

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Speed, Finance, and Agility

Carolyn, the Director of Marketing Operations at Really Moving London was spending $200/day on leads and needed a flow to sync marketing, call center, and sales activities. Their Salesforce developer recommended they call their Salesforce Rep for guidance, who recommended a Pardot Consultant. The consultant's schedule was booked for weeks and Carolyn was under pressure to launch a system. She couldn't afford to wait months to deploy a system with Pardot. And adding to Carolyn's pressure was all the uncertainty. She couldn't get answers on when a project design and deployment would happen. The Pardot Consultant's and Salesforce Developer's schedules and Really Moving London's Salesforce development queue. 

In Carolyn's words, "I started down a path to Pardot, but chose the .readystack. approach after seeing I'd save over £55,000 on consulting, development and licensing costs, begin in days not months, and stay clear of Salesforce costs."

 

She reached out to a .readystack.local based in Portland, Oregon to get best practices, workflow execution, and post-launch optimization and maintenance.  She got all of it and without spending a penny more on Salesforce licenses or development. Really Moving was rewarded for choosing the .readystack. method with an immediate setup and three day team testing period, five-figure annual savings, and ability to quickly update workflow messaging channels to optimize outcomes.

.readystacks. remove struggles:

The .readystack. Method:
Discover, recommend, deploy, measure, iterate, scale.

Merge seasoned expertise with deep-skill applications

Best practice templates have default best of breed apps that can be replaced based on your situation.

No long term contracts or high cost to launch

Start with outcomes, the right tools, and agility to adopt new skills and tactics.

Teams can deploy on their apps or recommended apps.

Real-time automation and data exchanges across 4,000+ apps.

DIY or Done For You

Onboarding is always free, and our team provides managed campaign and maintenance services

Securely and easily switch apps and update flows

Connect and distribute what's necessary in a simple interface

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