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Dr. Greg Grillo
Coach. Strategist. Executive.
Method Pro
Providing services of Business Consulting, Writing, Leadership Development, Career Development Coaching, Healthcare Consulting, Brand Consulting, Marketing Consulting, Marketing Strategy, Social Media Marketing, and Content Strategy.
The Japanese phrase for improvement, "Kaizen", describes my focus in business and in life. I bring 27 years in clinical dentistry and practice management to support the profession from an insider's perspective. I've established a reputation as a top-rated freelancer on Upwork while working on professional projects across the globe. I've also served as the Content Director at Legwork, an Inc. 5000 dental software company, and I continue to provide custom content to their team.
I joined the executive team in 2021 as the CVO at Method Pro, a dental marketing and support agency based in San Diego, CA. I'm privileged to work with a talented group in a dynamic space that brings unmatched resources to my profession. I continue to practice part-time while balancing the projects that help me continue along the Kaizen path.
Put my experience to work for free. Trained Assistants will help you evaluate the process.
Every playbook contains lessons learned over my 20+ years of experience as a dentist and running campaigns for hundreds of clients in the dental industry.
Email content, landing pages, ebooks and full marketing automation are ready to run right away.
Watch my videos about dental marketing fundamentals, how campaigns are run, and historical performance.
Everything is setup and run for you. My trained support assistants do the work, you just need to connect with them to provide a few information details about your business.
Implant Campaign Suite - Persona-Based Marketing
Updated:
12/15/23
This Playbook contains the lessons I've learned while helping dentists worldwide promote their implants practice. And you can get it started in under a day.
* Fundamentals of Successful Implant Marketing
The key to promoting implants is to speak to prospective patients' sensitivity through your messaging. I've developed messages for three critical areas of sensitivity - Anxiety, Price, and Quality.
* My Process - Be an Educator and Trusted Resource
The process starts with carefully worded Facebook and Google Ads and landing pages. When the user converts, we use form information to build a warm relationship by speaking directly to their concerns and educating them on key points that matter most. Three follow-up emails are sent to the audience to stay top of mind and mind and prompt inbound calls. Since the average age of implants is 52, I recommend extending this Playbook to include MMS (multimedia messaging service) and direct mail.
Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!
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Cosmetic Dentistry Outreach and Nurture Campaign
Updated:
12/15/23
This Playbook contains the lessons I've learned while helping dentists worldwide build their cosmetics practice. And you can get yours started in under a day!
* Fundamentals - Address the Psychological Core of Every Patient's Need
The key to promoting cosmetic procedures is to speak to prospective patients' points of view throughout your messaging. I've applied psychology and lessons learned over the past 20+ years as a dentist and dental marketing expert to my message copy.
* My Process - Capture, Educate, Nurture, and Convert
The outreach process starts with carefully synching the tone between online ads on Facebook and Google Ads with your landing page. When the user converts, we use a highly graphical and informative ebook to build a warm relationship and credibility. The goal is to inform them of the procedure and outcomes to both educate and self-qualify before calling your busy office. You'll be seen as an authority and trusted source by educating them on the key points that matter most. The nurturing continues with three follow-up emails, helpful suggestions, and invitations to call your office to learn more.
Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!
Conversion Flow for B2B and B2C Dentistry
High Performance Features:
40% Gmail OR, 65% Overall OR, 6% Inbound Meetings, MMS Response Boost
Updated:
12/15/23
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this playbook to steady your email performance and use alternative direct media channels within your automation sequences.
Stats Tell You Why:
Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months.
- As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for
Education users.
- In 2022, there are 1.8 billion Gmail Users
Email is crowded!
- The average worker gets 121 messages per day. How do you stand out?
I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. The team used data from over 500 global user engagements over the past 12 years.
If you purchase leads and have multiple list-building sources, try this playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.