Here's how I generated 127 partner referrals in the last 14 days.

First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate!

Think, Reese Peanut Butter Cups of partner marketing.

To get tactical...

1️⃣ I started with my CRM data / account contacts list / social network and evaulated

2️⃣ My partner's CRM data / account contacts list / social networks

3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like

4️⃣ We enrolled and empowered account owners / trusted agents / influencers

5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent

6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)

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The program consists of three phases: the GTM Blueprint, the GTM Execution, and the GTM Scale.

Each phase covers different aspects of the SaaS growth process, such as defining your ideal customer profile, creating your value proposition, building your sales and marketing funnel, optimizing your product, and scaling your team and operations. The program also offers access to a community of SaaS founders, weekly coaching sessions, and exclusive resources and tools.

If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences.

Stats Tell You Why:

Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months.

- As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for
Education users.

- In 2022, there are 1.8 billion Gmail Users

Email is crowded!

- The average worker gets 121 messages per day. How do you stand out?

I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years.

If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.