Zohe Mustafa

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https://www.linkedin.com/in/zohemustafa/

Welwyn, England, UK

average rating is 4.4 out of 5

Zohe Mustafa

Growth Hacker / Marketing Technologist

Growth Hakka

Digital Marketing Strategy, Growth Machines, Marketing Automation, Technology & Product. Creative, Data, Digital Transformation. SaaS, growth, teach, build, optimise, publish, broadcast, share, analyse, engage, convert

An experienced leader, with a broad diverse background in Retail, SaaS, Telecoms, Healthcare & Wellbeing, Management Consulting, Education, Digital Media companies, Digital Agencies, Digital Transformation and in-house marketing / growth / technology teams. Track record in building and leading teams and developing strategies that drive growth across global markets. 25 years in digital working with 55+ companies including Enterprise, Scaleups & Startups on client & service side. I am an "expert-generalist" having started in IT, moved into business & marketing, then consulting + sales/marketing. Specialties: Growth, digital strategy & innovation, marketing automation, content strategy, brand development & engagement; product development & launch, global & regional marketing campaigns. A "Growth Hacker" / "Marketing Technologist" i.e. a hybrid background of web / software development & sales & digital marketing. I use marketing technology & no-code SaaS to deliver growth machines to all stages of a marketing funnel. I can help you choose the right tech stack. I’m part of the Saashups Community that's 100% focused on helping SME and Non-Profit members sustain and grow their businesses. All while improving work-life balance for experts who publish and sell their wisdom on our community platform. Our approach is to go beyond creating free project resources. We publish community experts' verified methodologies as playbooks that can be installed into Salesforce and run without technical skills or financial risk. **Why We Started Saashups for Salesforce SMEs and Non-Profits: Current options for sourcing business process advice, developing automation systems, and executing are a minefield of risk. **No More Pain for SMEs and Non-Profits: SMEs will only spend on deploying the most simple processes. And we deliver where YouTubes, communities, blogs, and web seminars do not. Not only are we an unbiased resource for process expertise, but we also enable fast and straightforward execution. **We've Done the Work for Partners and Users Alike: Saashups automation playbooks shave months and $00,000s from comparable native integration projects. They are freeing more budget for Partners and Users to focus on high-value work. Every playbook is a 10x improvement versus the traditional setup! If you're an expert freelancer, SME agency, or member of the Trailblazer Community, I'd love to connect.

Lead Conversion Playbook

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Updated:

12/15/23

average rating is 4.6 out of 5, based on 27 votes, People love it

Follow industry best practices and save 95% compared to traditional consulting projects. A successful lead follow-up operation is like onions - it has many layers. I developed this lead follow-up framework specifically for purchased leads from lead generation sites for everyone to systematically cut through Gmail delivery issues and increase meetings per message sent. Do you want a 56% open rate, 40% Gmail open rate, and 6% meeting conversion rate? You can use my system for Purchased Lead follow-up for free here. I developed the system based on thousands of message tests I've worked with on Makesbridge and Salesforce over the past 12 years. During this time, I've paid close attention to the levers and apps that make messaging more effective. Suppose you want your purchased lead follow-up system to convert more customers or get you into contention. Here are three layers and questions you need to ask yourself regarding your plan. 1. Gmail Reputation Building: Are you having delivery issues? If they don't get your email, nothing else matters. Use personalized mailto links that auto-create reply message subjects and personalize their responses. More replies translate to an improved reputation. 2. Psychology of Convenience: Do you personalize meeting times in preset message replies? Increase leads' motivation to respond by merging the person's complete contact information, meeting time, and agenda information in the lead's response email. 3. Speed: Are you sending messages in under 5 Minutes regardless of data source? Reach out to all leads from all your digital ads, landing pages, purchased data feeds, and third-party call centers within 5 minutes. In your first message, always talk about their urgent pain points, the desired gains you help them achieve, and the use cases.

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Process Diagram

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Conversion Flow for B2B and B2C

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Updated:

12/15/23

average rating is 4.5 out of 5, based on 19 votes, People love it

If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years. If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.

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Process Diagram

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Makesbridge

Makesbridge has the highest user ratings on AppExchange and G2Crowd. My firm has demanding clients who need to know we’re on top of their KPIs and adding value. Makesbridge’s staff go out of their way to make us look brilliant to clients. The pay-as-you-go pricing is perfect for clients who value flexibility or are just getting started with Saashups.

Pipedrive

Pipedrive is my go to CRM for my clients looking to optimize their sales processes. Pipedrive is a robust sales management platform that provides a clear and organized view of all sales activities, helping my clients close deals faster. By using Pipedrive, my clients can streamline their sales pipeline, prioritize their follow-ups, and track their progress in real-time. The platform is designed to be user-friendly, with a visual sales pipeline that makes it easy for my clients to see where each deal stands, and what actions need to be taken next. Pipedrive is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them streamline their sales processes, increase productivity, and grow their business. By leveraging my expertise and the capabilities of Pipedrive, I can help my clients optimize their sales pipeline, prioritize their follow-ups, and close deals faster.

Airtable

Airtable is a versatile and powerful tool for my clients looking to organize their data and automate their workflows. Airtable is a cloud-based platform that combines the power of a spreadsheet with the flexibility of a database, making it a valuable tool for managing and tracking information in a variety of industries. My Live Playbooks assist my clients in integrating their Airtable account to execute common processes quickly and for less development. With Airtable's intuitive interface and advanced functionality, my clients can easily create and manage databases, track projects, and automate workflows. The platform's integration capabilities allow my clients to seamlessly connect their data to other apps and tools, increasing efficiency and productivity. In addition to its data management capabilities, Airtable also provides my clients with powerful reporting and analytics features. They can track their performance and see how their team is progressing, as well as identify areas for improvement. My Live Playbooks can also advise my clients on how to best use Airtable's automation features, such as custom formulas, integrations, and notifications, to optimize their workflows and increase efficiency. Airtable is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them organize their data, automate their workflows, and increase efficiency. By leveraging my expertise and the capabilities of Airtable and my Live Playbooks, I can help my clients manage their data, track their projects, and optimize their workflows.

Calendly

I have found Calendly to be a valuable tool for my clients looking to improve their scheduling and appointment setting processes. Calendly provides a user-friendly and customizable platform for scheduling appointments, reducing back-and-forth emails, and saving time for both my clients and their customers. In addition to its scheduling capabilities, Calendly also provides my clients with powerful reporting and analytics features. They can track their appointment setting performance and see how their customers are using the platform, as well as identify areas for improvement. My Live Playbooks can also advise my clients on how to best use Calendly's customization features, such as email and SMS notifications, to personalize their scheduling experience and increase efficiency. Calendly is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them streamline their appointment setting processes, increase productivity, and improve the customer experience. By leveraging my expertise and the capabilities of Calendly and my Live Playbooks, I can help my clients optimize their scheduling and appointment setting processes, reduce back-and-forth emails, and save time for both themselves and their customers.

Zapier

Zapier's broad reach in app cloud automation works in combination with Makesbridge's data hosting and automation backbone to allow my clients and I to create unlimited custom automation playbooks to fit their unique needs. With Zapier's easy-to-use interface and wide range of integration options, my clients can automate tasks such as data entry, email management, and project tracking. The platform's robust functionality and integration capabilities, in combination with Makesbridge, allow my clients to streamline their workflows and focus on their core business activities.

Domain Warming by Gladish & Co

Domain warming is a process that involves gradually increasing the volume of emails sent from a new or recently dormant email domain to establish a positive reputation with internet service providers (ISPs) and email clients. This process helps to improve email deliverability rates, ensuring that emails reach their intended recipients' inboxes rather than being flagged as spam or blocked entirely. The benefits of domain warming include: Improved email deliverability rates: Domain warming helps to establish a positive sender reputation, which can lead to higher email deliverability rates. According to research by Return Path, email deliverability rates can improve by up to 28% through proper email warm-up practices. Increased email engagement: By gradually increasing the volume of emails sent, domain warming helps to ensure that recipients are engaged with and interested in the content of the emails. This can lead to higher open and click-through rates, which can ultimately increase the success of marketing and customer communication campaigns. Reduced risk of being flagged as spam: When email domains are not properly warmed up, ISPs and email clients may view them as suspicious or spammy, leading to a higher likelihood of being flagged as spam or blocked. Domain warming helps to establish trust with ISPs and email clients, reducing the risk of being flagged as spam. Improved sender reputation: By following proper domain warming practices, email senders can establish a positive sender reputation, which can lead to higher email deliverability rates over time. Solid email message delivery is crucial for the success of marketing and customer communication campaigns. According to research by HubSpot, email marketing has an average ROI of 42:1, making it one of the most effective marketing channels available. However, if emails are not delivered to recipients' inboxes, this ROI potential is severely diminished. In fact, according to Return Path, only 80% of commercial emails actually reach subscribers' inboxes. Proper domain warming can help to increase this number, leading to more successful email marketing and customer communication campaigns.

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