John Cronin

https://www.linkedin.com/in/johnpxc/

Austin, TX, USA

average rating is 4.8 out of 5

John Cronin

Digital Evangelist, Digital Transformation, Marketing Attribution, CRM Strategy

Demand Generation Suite

Start

Updated:

12/15/23

average rating is 4.6 out of 5, based on 27 votes, People love it

A successful lead follow-up operation is like onions - it has many layers. I developed this lead follow-up framework specifically for purchased leads from lead generation sites for everyone to systematically cut through Gmail delivery issues and increase meetings per message sent. Do you want a 56% open rate, 40% Gmail open rate, and 6% meeting conversion rate? You can use my system for Purchased Lead follow-up for free here. I developed the system based on thousands of message tests I've worked with on Makesbridge and Salesforce over the past 12 years. During this time, I've paid close attention to the levers and apps that make messaging more effective. Suppose you want your purchased lead follow-up system to convert more customers or get you into contention. Here are three layers and questions you need to ask yourself regarding your plan. 1. Gmail Reputation Building: Are you having delivery issues? If they don't get your email, nothing else matters. Use personalized mailto links that auto-create reply message subjects and personalize their responses. More replies translate to an improved reputation. 2. Psychology of Convenience: Do you personalize meeting times in preset message replies? Increase leads' motivation to respond by merging the person's complete contact information, meeting time, and agenda information in the lead's response email. 3. Speed: Are you sending messages in under 5 Minutes regardless of data source? Reach out to all leads from all your digital ads, landing pages, purchased data feeds, and third-party call centers within 5 minutes. In your first message, always talk about their urgent pain points, the desired gains you help them achieve, and the use cases.

Schedule 15 Minute Discovery

Process Diagram

Want to talk details?

Schedule 15 Minute Discovery

Skip to chapters >>

Makesbridge

Makesbridge has the highest user ratings on AppExchange and G2Crowd. My firm has demanding clients who need to know we’re on top of their KPIs and adding value. Makesbridge’s staff go out of their way to make us look brilliant to clients. The pay-as-you-go pricing is perfect for clients who value flexibility or are just getting started with Saashups.

Pipedrive

Pipedrive is my go to CRM for my clients looking to optimize their sales processes. Pipedrive is a robust sales management platform that provides a clear and organized view of all sales activities, helping my clients close deals faster. By using Pipedrive, my clients can streamline their sales pipeline, prioritize their follow-ups, and track their progress in real-time. The platform is designed to be user-friendly, with a visual sales pipeline that makes it easy for my clients to see where each deal stands, and what actions need to be taken next. Pipedrive is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them streamline their sales processes, increase productivity, and grow their business. By leveraging my expertise and the capabilities of Pipedrive, I can help my clients optimize their sales pipeline, prioritize their follow-ups, and close deals faster.

Airtable

Airtable is a versatile and powerful tool for my clients looking to organize their data and automate their workflows. Airtable is a cloud-based platform that combines the power of a spreadsheet with the flexibility of a database, making it a valuable tool for managing and tracking information in a variety of industries. My Live Playbooks assist my clients in integrating their Airtable account to execute common processes quickly and for less development. With Airtable's intuitive interface and advanced functionality, my clients can easily create and manage databases, track projects, and automate workflows. The platform's integration capabilities allow my clients to seamlessly connect their data to other apps and tools, increasing efficiency and productivity. In addition to its data management capabilities, Airtable also provides my clients with powerful reporting and analytics features. They can track their performance and see how their team is progressing, as well as identify areas for improvement. My Live Playbooks can also advise my clients on how to best use Airtable's automation features, such as custom formulas, integrations, and notifications, to optimize their workflows and increase efficiency. Airtable is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them organize their data, automate their workflows, and increase efficiency. By leveraging my expertise and the capabilities of Airtable and my Live Playbooks, I can help my clients manage their data, track their projects, and optimize their workflows.

Calendly

I have found Calendly to be a valuable tool for my clients looking to improve their scheduling and appointment setting processes. Calendly provides a user-friendly and customizable platform for scheduling appointments, reducing back-and-forth emails, and saving time for both my clients and their customers. In addition to its scheduling capabilities, Calendly also provides my clients with powerful reporting and analytics features. They can track their appointment setting performance and see how their customers are using the platform, as well as identify areas for improvement. My Live Playbooks can also advise my clients on how to best use Calendly's customization features, such as email and SMS notifications, to personalize their scheduling experience and increase efficiency. Calendly is a cost-effective solution for my clients, with flexible pricing plans to fit any size of business. I can recommend it to my clients as a tool that will help them streamline their appointment setting processes, increase productivity, and improve the customer experience. By leveraging my expertise and the capabilities of Calendly and my Live Playbooks, I can help my clients optimize their scheduling and appointment setting processes, reduce back-and-forth emails, and save time for both themselves and their customers.

Zapier

Zapier's broad reach in app cloud automation works in combination with Makesbridge's data hosting and automation backbone to allow my clients and I to create unlimited custom automation playbooks to fit their unique needs. With Zapier's easy-to-use interface and wide range of integration options, my clients can automate tasks such as data entry, email management, and project tracking. The platform's robust functionality and integration capabilities, in combination with Makesbridge, allow my clients to streamline their workflows and focus on their core business activities.

Domain Warming by Gladish & Co

Domain warming is a process that involves gradually increasing the volume of emails sent from a new or recently dormant email domain to establish a positive reputation with internet service providers (ISPs) and email clients. This process helps to improve email deliverability rates, ensuring that emails reach their intended recipients' inboxes rather than being flagged as spam or blocked entirely. The benefits of domain warming include: Improved email deliverability rates: Domain warming helps to establish a positive sender reputation, which can lead to higher email deliverability rates. According to research by Return Path, email deliverability rates can improve by up to 28% through proper email warm-up practices. Increased email engagement: By gradually increasing the volume of emails sent, domain warming helps to ensure that recipients are engaged with and interested in the content of the emails. This can lead to higher open and click-through rates, which can ultimately increase the success of marketing and customer communication campaigns. Reduced risk of being flagged as spam: When email domains are not properly warmed up, ISPs and email clients may view them as suspicious or spammy, leading to a higher likelihood of being flagged as spam or blocked. Domain warming helps to establish trust with ISPs and email clients, reducing the risk of being flagged as spam. Improved sender reputation: By following proper domain warming practices, email senders can establish a positive sender reputation, which can lead to higher email deliverability rates over time. Solid email message delivery is crucial for the success of marketing and customer communication campaigns. According to research by HubSpot, email marketing has an average ROI of 42:1, making it one of the most effective marketing channels available. However, if emails are not delivered to recipients' inboxes, this ROI potential is severely diminished. In fact, according to Return Path, only 80% of commercial emails actually reach subscribers' inboxes. Proper domain warming can help to increase this number, leading to more successful email marketing and customer communication campaigns.