top of page
Peter Van Schaack
Director of Growth Marketing (SaaS)
Waterfield Tech
Over 15 years of experience in marketing has helped me create business value through customer acquisition and retention.
Specialized in marketing technology, product positioning, and branding, and have a proven track record of identifying market gaps and delivering innovative customer experiences and solutions.
Also skilled in data analytics, digital marketing strategy, content creation, and revenue growth.
As a seasoned leader, prioritize problem-solving for maximum business impact, coach and mentor individuals for career advancement, and empower teams to create new pathways to success.
An accomplished data-driven marketing leader with deep expertise in creating business value through customer acquisition and retention. With expertise in marketing technology, product positioning, and branding, I leverage creativity and technical acumen to modernize marketing automation and personalization with exceptional user experiences.
My greatest success has been my ability to identify market gaps and deliver innovative customer experiences and solutions while building valuable relationships with internal and external stakeholders and strengthening communications between sales and marketing to improve alignment and outcomes.
As a seasoned leader I also know how to recognize and prioritize problems for maximum business impact; coach and mentor individuals for career advancement, and equip and empower teams to create new pathways to success.
AREAS OF EXPERTISE
Leadership & Strategic Communications
Product & Brand Marketing Strategy
Data Analytics & Marketing Insights
Content Creation & Storytelling
Digital Marketing Strategy
Customer Acquisition
P&L Management
Revenue Growth
bottom of page