Here's how I generated 127 partner referrals in the last 14 days. First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate! Think, Reese Peanut Butter Cups of partner marketing. To get tactical... 1️⃣ I started with my CRM data / account contacts list / social network and evaulated 2️⃣ My partner's CRM data / account contacts list / social networks 3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like 4️⃣ We enrolled and empowered account owners / trusted agents / influencers 5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent 6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)

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