This Playbook contains the lessons I've learned while helping dentists worldwide promote their implants practice. And you can get it started in under a day. * Fundamentals of Successful Implant Marketing The key to promoting implants is to speak to prospective patients' sensitivity through your messaging. I've developed messages for three critical areas of sensitivity - Anxiety, Price, and Quality. * My Process - Be an Educator and Trusted Resource The process starts with carefully worded Facebook and Google Ads and landing pages. When the user converts, we use form information to build a warm relationship by speaking directly to their concerns and educating them on key points that matter most. Three follow-up emails are sent to the audience to stay top of mind and mind and prompt inbound calls. Since the average age of implants is 52, I recommend extending this Playbook to include MMS (multimedia messaging service) and direct mail. Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!

This Playbook contains the lessons I've learned while helping dentists worldwide build their cosmetics practice. And you can get yours started in under a day! * Fundamentals - Address the Psychological Core of Every Patient's Need The key to promoting cosmetic procedures is to speak to prospective patients' points of view throughout your messaging. I've applied psychology and lessons learned over the past 20+ years as a dentist and dental marketing expert to my message copy. * My Process - Capture, Educate, Nurture, and Convert The outreach process starts with carefully synching the tone between online ads on Facebook and Google Ads with your landing page. When the user converts, we use a highly graphical and informative ebook to build a warm relationship and credibility. The goal is to inform them of the procedure and outcomes to both educate and self-qualify before calling your busy office. You'll be seen as an authority and trusted source by educating them on the key points that matter most. The nurturing continues with three follow-up emails, helpful suggestions, and invitations to call your office to learn more. Your Onboarding Assistant will be happy to explain and assist you with every step of the execution!

If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this playbook to steady your email performance and use alternative direct media channels within your automation sequences. Stats Tell You Why: Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months. - As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for Education users. - In 2022, there are 1.8 billion Gmail Users Email is crowded! - The average worker gets 121 messages per day. How do you stand out? I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. The team used data from over 500 global user engagements over the past 12 years. If you purchase leads and have multiple list-building sources, try this playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.