ReadyStack
SaaS GTM Program
Find Partners to Drive Sales Copy
Here's how I generated 127 partner referrals in the last 14 days.
First, I believe "Nearbound" + "Event Marketing" go together like peanut butter and chocolate!
Think, Reese Peanut Butter Cups of partner marketing.
To get tactical...
1️⃣ I started with my CRM data / account contacts list / social network and evaulated
2️⃣ My partner's CRM data / account contacts list / social networks
3️⃣ Then we defineed our common lead 4-5 criteria - what's a "lead" or interested "account" look like
4️⃣ We enrolled and empowered account owners / trusted agents / influencers
5️⃣ We created / co-market GTM event where prospects can "reveal" interest and intent
6️⃣ We absolutely captured this intent / interest and pushed it back into our CRM (and enriched with Clay)
Lead Nurturing
Lead Conversion Flow for B2B and B2C
If you don't have a consistent messaging channel, you've got a long-term strategic problem. Use this Playbook to steady your email performance and use alternative direct media channels within your automation sequences.
Stats Tell You Why:
Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months.
- As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for
Education users.
- In 2022, there are 1.8 billion Gmail Users
Email is crowded!
- The average worker gets 121 messages per day. How do you stand out?
I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years.
If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.
Lead Nurturing
Pipedrive B2B/B2C Communication
This playbook completely automates the process of scheduling meetings with new Pipedrive Leads and takes them through an omni-channel marketing automation system for lead nurture and sales follow-up.
Email is crowded!
- The average worker gets 121 messages per day. How do you stand out?
I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale digital marketing. Ehsan's and his team honed their understanding of email marketing, managing email delivery issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years.
If you need a tried and tested nurture sequence for your Pipedrive Leads, try this Playbook for 30 days to boost your email delivery performance, test MMS, and increase ROI.