When you don't have a consistent messaging channel, you'll run into long-term problems with strategy and execution. Try this Playbook to steady your email performance and use alternative direct media channels within your automation sequences.

Stats Tell You Why:

Gmail is notorious for blocking email, sending commercial messages to spam, and searching for delivery remedies consistently spikes every few months.

- As of April 2020, Google has 6 million businesses paying for G Suite, while it has 120 million G Suite for
Education users.

- In 2022, there are 1.8 billion Gmail Users

Email is crowded!

- The average worker gets 121 messages per day. How do you stand out?

I collaborated with Ehsan Khalil and the client services team at Makesbridge to bring this effective strategy to large-scale dental marketing. Ehsan's and his team honed their understanding of email marketing, managing Gmail issues, and multi-channel messaging through their work with over 500 engagements worldwide over the past 12 years.

If you purchase leads and have multiple list-building sources, try this Playbook for 30 days to boost your Gmail delivery performance, test MMS, and increase ROI.